9 things your content pages must have to get TOP results

In this lesson im going explain the 9 most important things each content page must have in order to stand a fighting chance online.

Welcome back and i hope you’ve had a successful week in your online activities.

Today i want to quickly talk to you about the content pages, these are those pages you will write to advertise/promote or sell products and services online.

Every content page on your website is important, even down to the privacy pages or hidden pages you didn’t think anyone would find.

Follow my 10 steps below to search engine friendly pages and you’ll never go wrong when creating quality SEO pages.

Top 10 things you should do for every page on your website.

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1. Research your keywords – Do the research BEFORE you build your pages.

I hope by now i have drilled into you the importance of keywords, throughout my lessons i have explained how to research and collect keywords for your chosen market.

You will NEED those keywords in order to build SEO friendly content pages that work! If you haven’t researched your keywords then you will NOT succeed online.

Its really that simple, you MUST research your keywords first!

2. h1/h2 Heading Tags – Keep the title of your pages relevant.

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The next most important step to creating killer content pages is to have a <h1> or <h2> heading tag at the top of every page.

This should contain at least 2 of the keywords that you will use for your page and should be short and snappy and to the point.

When designing my own website pages i take the top 5 or 10 keywords that generate the most searches via Google and use those as the bases for my page titles.

For example: <h1> WordPress Shopping Cart </h1>

Where ‘WordPress Shopping Cart’ is the number one keyword phrase searched when looking for a shopping cart theme for wordpress.

3. Meta Page Title – Use the same text as your page title.

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This should follow the same guidelines as above, what ever you use as your page heading SHOULD be the same as your page title.

Its common sense really, the page heading is first thing the reader will read once they view your web page, and the Meta Page title is the first thing they will see when searching your page from search engines such as Google.

4. First paragraph – keep it short and sweat! Less than 255 characters.

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The first paragraph should explain in a nut shell what the page is going to be about.

We are going to use this paragraph within the meta description tag so we need to keep it less than 255 characters (if possible).

Aim to include between 5 – 10 keywords within the first paragraph, i also recommend a link to another content page on your website with clever linking below.

5. Permalink

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This is just as important as the page itself!

The permalink is the unique link to your website page, this SHOULD include the same wording as the title tag.

For example. My Title and number of keyword above is: wordpress shopping cart.

This therefore should mean my permalink for this page would be: http://…./wordpress-shopping-cart/

You can see this in action at:

http://shopperpress.com/wordpress-shopping-cart/

6. Description and Keyword Tags

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The description and keyword meta tags are very important in getting a message to readers within search engines.

The description and keyword tags allow up to 255 characters so make good use of them.

I recommend you take the first paragraph for your website and use this as the description, if you have written a good description you will have the edge when it comes to enticing people to click and view your website.

7. h3 / h4 tags
– don’t forget these..

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For some reason people tend to forget about these however they play important role within your content to creating SEO friendly pages.

When every you can ensure you break your content up with mini headers using the <h3> and <h4> heading tags.

8. Link title tags

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Link title tags are extremely important, not only for providing a caption and alternative description for when images are not displaying but they provider great advantages when linking to website pages.

Your website links should be formatted as below;

<a href=’http://…./website-content/’>Website Content</a>

Notice how the name of the website link is also the text within the link itself.

9. Image alt tags – give your images relevant alt tags.

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Its becoming increasely popular for search engines such as Google to offer image searches as well as your normal text/keyword searches.

By adding relevant alt tags to your images not only could you be number one in text based searches but you can also be number one in image based searches as well.

Check the link below to a basic Google image search and see how well your images are ranking.

http://images.google.co.uk/images?hl=en&source=hp&q=shopperpress&um=1&ie=UTF-8&sa=N&tab=wi

Until next week,

Mark Fail